As some of you might have noticed, Codigital has not really had a logo up until now. This is because we have always felt we should use our own tool to create our own logo. But the debate has been about when to start this project and, more importantly, when to stop.
Our next step in this process was to ask: why stop? Out of this, the idea started to form of a logo in perpetual change. To this end, we have kicked off a single threaded version of our tool to enable an evolution-driven process of one “species” instead of multiple.
Codigital is therefore the first company ever to launch a truly evolving logo, totally in the hands of the crowd: customers, fans (and competitors).